Cisco Small and Medium Business (SMB) Specialization Overview

Get recognized for your expertise in the fast-growing SMB market.

Earn this specialization to increase revenue potential while showcasing your expertise to help SMB customers achieve their unique business objectives.

Enable SMB growth

Work never ends for small and medium businesses. Whether focused on increasing operational efficiency, planning and hiring for their next stage of growth, or providing exceptional customer service, Cisco offers solutions for SMBs that save time and provide a simplified approach to security.

The SMB market opportunity


of SMBs consider cloud as a top technology priority.

Source: Techaisle


of SMBs are actively investing in digital transformation.

Source: Techaisle


of startups will have a digital-first strategy by 2024.

Source: Techaisle

Why earn the SMB Specialization?


Increase revenue opportunities

Expand your earning potential with SaaS recurring revenue, cross-selling, and upselling opportunities.


Differentiate yourself from the competition

Demonstrate the depth of your expertise in SMB solutions.


Seize the SMB market opportunity

Grow your Cisco practice by tapping into the small and medium business market and attracting new customers.

Steps to success with the SMB Specialization

Earn your specialization
Complete the free, self-guided sales and engineering training.
Marketing to generate demand
Generate demand with a clear, cross-architecture campaign that highlights how Cisco SMB solutions deliver exceptional outcomes.
Amplify your expertise
Take advantage of the digital marketing kit for a customizable email signature, messaging, social media graphics, and more.

Get and keep a specialization

Review the requirements to verify that you qualify. Apply and agree to the terms and conditions. After receiving approval, ensure that you maintain the requirements. Renew your specialization annually. (Partner admin must apply and renew).