Exam overview

This exam certifies a candidate's knowledge of the key concepts, strategies, and solutions that define Cisco's approach to the SMB market including analyzing market trends, evaluating the significance of brand presence and inclusivity, and enabling technologies.

1.1  Understand market trends influencing the SME sector
1.2   Differentiate partner roles and types within the Cisco ecosystem
1.3   Understand Cisco's partner strategy and its alignment with SMB objectives
1.4   Understand Managed Service Provider opportunities and service-centric approaches

2.1  Examine strategies for enabling employees to maximize their potential
2.2  Understand methods of enhancing physical and digital workspaces
2.3  Understand how to empower IT teams to facilitate efficient operations

3.1   Analyze the key benefits that Cisco SMB experiences offer
3.2   Understand specific solutions within Cisco SMB experiences and their functionalities
3.3   Understand how SMBs can leverage Cisco SMB experiences to their advantage

4.1   Recognize the increasing importance of hybrid workforce experiences
4.2   Recognize how hybrid experiences cater to the needs of SMBs
4.3   Determine cross-selling and upselling strategies tailored for the SMB market
4.4   Understand the application of hybrid solutions across diverse industries and verticals

5.1   Identify challenges faced by SMBs with remote or distributed teams
5.2   Evaluate experiences, products, and opportunities
5.3   Determine strategies for cross-selling and upselling in the remote SMB market
5.4   Examine remote solutions in various industries and verticals

6.1   Understand digital security solutions tailored for SMBs
6.2   Understand physical security and environmental solutions
6.3   Determine strategies to cross-sell and upsell secure solutions
6.4   Analyze the application of secure solutions across different industries and verticals

7.1   Interpret data to extract meaningful insights for informed decision-making
7.2   Understand Cisco's smart portfolio
7.3   Determine cross-selling and upselling strategies for the smart SMB market
7.4   Recognize real-world use cases that demonstrate the benefits of smart solutions

8.1   Understand Cisco's role in ensuring application security, accessibility, and resiliency
8.2   Identify key applications relied upon by SMBs
8.3   Determine positioning strategies for Cisco offerings within SMB accounts
8.4   Recognize case studies and success stories that showcase application performance

9.1   Understand Cisco's go-to-market strategies tailored for SMBs
9.2   Identify essential marketing tools and resources available to support SMB initiatives
§ 9.3   Understand the importance of the customer experience in business expansion
9.4   Leverage digital marketing resources

10.1   Understand MSP and services opportunities within Cisco's offerings
10.2   Understand the process of building an effective MSP practice
10.3   Describe different models for creating and consuming services
10.4   Understand buying and pricing programs